There are few businesses that wouldn’t benefit from an effective email campaign. The key to an efficient email marketing campaign is to reach out to the right people and offer then things that they want. The information in this article will help you do just that by giving you advice and tips to make the most of your email marketing.
Always get permission! Unsolicited email is not welcome, and in certain cases, can get your ISP blocked. When contacting someone, always include a newsletter or an offer – this way the customer has the chance to agree to receive your messages. The last thing you want is to be branded a spammer.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Consider using a template that allows for each recipient to receive a personalized message in the greeting. People respond more favorably to emails that address them personally, and are less likely to reject the message. This personalization is simple to accomplish, and will grow a greater relationship with your customers.
Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike.
If you have a client who has a birthday, make sure that you send a follow up email that includes a happy birthday message on it. Include a request on the email that tells this person to go to a particular place. The ending can include a link that tells him or her that it is possible to become a subscriber by clicking on it.
Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.
When you are building an effective email marketing campaign, you need to have the proper sign-up forms on your company website. Make sure you have them on every page, and also make sure that they are in the proper locations on your site pages. This is key to getting the customers to sign up.
As previously noted above, there are few businesses that wouldn’t benefit from the use of an effective email marketing campaign. The information and advice from the article above will help you craft and launch a marketing campaign that will offer your loyal customers what they want and to bring potential customers to your business.