Looking to expand your network? Then, you have found the right article, packed with advice and tips on successful email marketing. Many business owners are in the dark on how to attract subscribers to their email lists, and this article can help you figure out a strategy that works.
Follow up with contacts you meet at trade shows. Collect people’s phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.
Make sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. There is even a chance that your email service could take you out of their system.
Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they’ve signed up. The third email should contain their first newsletter and their special offer.
Send your opt-ins a link that they must click on to confirm their subscription to your email list. This way, you ensure that it is something that they want to do, and it will protect you from getting complaints about spam. Let your opt-ins know in your pitch that they will need to click on a link.
Practice consistency. For every email, use the same colors and logos. Ensure the font you’re utilizing can be read easily. After just a few emails, people will begin to pick up on your particular style, and you will have their attention. You should always have a goal of becoming familiar to your customers, especially when you are using an email marketing campaign.
Create informative and entertaining content for your email marketing campaigns, not just information about the items you sell. Include articles and information for your subscribers which is not available on your website. Make sure to add special offers and discounts for your products and services. Make sure to send emails even when you aren’t selling anything, like during holidays.
Try to not send more than a single email marketing message in a week. Most likely, your customers receive a bunch of messages a day. If you send too many emails, people will skip over them, and you won’t reap the benefit of your hard work.
Don’t use too many graphics in email marketing materials. Graphics can be easily blocked by email providers and your message can be distorted because of this. Additionally, the overuse of graphics will likely prompt email-readers to automatically toss your emails into the spam folder.
Now that you’ve gained all of this information, you can implement it and begin to do some email marketing. Therefore, ensure that you keep in mind all the knowledge that was provided, and carefully read it again and again so that it can soak into your brain.