When did you last take the time to look at your email? Most people check their email at least two times a day. Email is doubly important for you, the business owner, as email is an easy way to communicate with your customers. Highly effective tips for marketing via email can be found below.

Provide exclusive content in your marketing emails. By providing those on your mailing list with information not available on your site, your customers are more likely to read each message, and begin looking forward to them. Your customers will feel special and appreciated when they receive relevant information in your emails.

Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails.

Before you put someone on your email marketing list, you need to have their permission. If you don’t have their permission, you will be responsible for sending spam and there will be many complaints. Your email provider may even dissolve your account if they get wind of what you’re doing. Prevent that from happening by requesting that people subscribe to your list.

When you ask people to opt-in, let them know what to expect. Tell them what you will be sending and how often you will send it. People will be more likely to sign up if they know that you are not going to flood their inboxes with wordy emails that they have no intention of reading.

Be predictable in your emails. Send them on a specific schedule. Make sure you send something at least monthly, this will help keep your customers interested. If you can send emails on or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.

Keep your content current and variable; do not just repeatedly send out the same five messages repeatedly. If you want to keep people’s attention, there needs to be something fresh, or their attention will go elsewhere. If they wanted round the clock commercials, they would just stay at home watching home shopping channels. Even if some of them do that, give them something different when they check their inbox.

Stay consistent. All of your emails should employ the same color scheme and feature the same logo. Use a clear and legible font style. With enough exposure to them, your subscribers will come to find your consistent emails distinctive and start paying more attention them. Familiarity is vital to the success of any business, and that also greatly applies to email marketing.

If you want to stay in communication with clients or customers, there’s nothing better than email marketing. Take advantage of what you’ve learned in this article. Use the advice to develop your own marketing strategies, and it won’t be long before you see some positive results. Email can be a powerful and effective method to promote your business.